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  • Writer's pictureDavid Cope

What is strategy?

A group of University students asked us to record a short video of strategy basics for their class

In this five minute video, David answers three questions:

1) Why does an organisation need a strategy?

2) Should strategies focus on competition or collaboration?

3) Which stage of the strategic process is most important?

If your purposeful organisation wants to apply more strategic thinking to your mission, get in touch to see how we can help you.


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